Brand creation:
Beauty with a purpose
Oyess is a start-up for a German skincare brand that decided to not compromise between beauty and sustainability.
Titre 2 Gauche
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Titre 3 Droite
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus venenatis ut lectus nec tempor. Cras ut porttitor mi. Donec libero odio, malesuada vitae ante non, condimentum tincidunt nunc. Donec quis molestie lectus. Vivamus vitae porttitor ipsum. Phasellus fringilla pellentesque nunc, quis sagittis odio malesuada sed. Donec elit dolor, viverra sed lacus ac, feugiat sodales lectus. Aenean id lacus libero. Phasellus efficitur sapien mattis auctor molestie.
A clean new core range
To start its extension, the brand decided to first stick with lip balms by introducing a new Premium Range to highlight its new premium quality.
The main focus was on the new emotional and sensory experience through impacting variant names, nice colors, and texture.